About Me
Vision to Form offers the essence of my vision and a mosaic of the skills and roles that I have developed throughout my professional life such as the:
Graphic Designer
Photographer
Creative Director
Webdesigner
Event & Project Manager
Artist & Brand Consultant
Let me tell you more of my story…
Why and how I grew into
these roles.
GRAPHIC DESIGNER:
It started with a love for design and intuitive learning, inspired by the graphic designers I worked with in NGO’s, which led me to start my graphic design business, Beauty In Design, in spring 2025.
PHOTOGRAPHER:
Through offering graphic design, the importance of pictures became inevitable to me. So I trained in photography with community photographer Mark Richards from Aurora Imaging and Wendy Hansen nee Huang from A Quiet Wild.
CREATIVE DIRECTOR:
Supporting clients in acquiring pictures, I noticed the importance of creative direction and guidance in visual storytelling to make the best out of any photoshoot that wants to translate your message. So I discovered and developed my intuitive gift in creative direction that is also very alive in my own artistic practice.
WEBDESIGNER:
Aside from my work with visual information, I am also an artist, sounds facilitator and yoga teacher. As part of the journey I went through my own initiations from branding over to website building. For me, this is an extension and fusion of skill sets from graphic design, strategic information management, branding, packaging and of course, the technical skills required.
EVENT & PROJECT MANAGER:
Having started to work in NGOs from the age of 19, I developed a lot of organisational and project management skills, followed by a time of actively stepping into event management for retreats and events run in the Park Ecovillage Findhorn, such as Homecoming in Song and Stillness since 2023, the Enterprise Fair, multiple volunteering roles for Dance Festivals and bigger and international events such as the European Ecovillage Gathering.
ARTIST & BRAND CONSULTANT:
At the core, anything I do is for me a work of art and an expression of the soul. Due to my own artistic practice, I am familiar with the realm of vision and the birthing process of distilling it into matter - finding the right words, colours, symbols and forms to bring it into being. For me, this is a deeply artistic process of sensing and practical manifestation that naturally translates and extends a creative process into branding.
I love diversity and the full spectrum of the colour palette and how each role brings its own colour while being an interconnected part of the bigger picture. I bring to the process a well-rounded combination of the archetypes at work - the Sovereign and the Strategist, bringing order, as well as the archetypes of the Dreamer and Storyteller, bringing creativity.
In my work, I bring a particular set of qualities and values that shape how I engage with people, projects and ideas:
Relationships at the Core
Seeing Beauty & Potential
Being a Creative Catalyst
If these are the qualities and skill that you feel complement your work, please do get in touch and let's explore.